Paste a landing page URL. See what the engine finds.

It reads your page against the research on how people decide, and names what is costing you sign-ups.

Landing page URL

No cost. No obligation. No phone call.

Reading the page

Measured on your page just now

Three things the engine flagged.

One last thing

Roughly how many sign-ups a month?

The honest answer

At that volume a test can’t tell a real result from luck.

You would be paying to read noise. The findings are still yours — I will send them and tell you what is worth doing at your size instead.

Almost done

Where should the findings be sent?

Work email

On its way.

Your page is running through the engine now. I read what comes out before it is sent, which is why it takes a day rather than a minute. It will be with you within one business day.

What it reads for

Nine ways a page loses people.

All measurable, all published, all invisible to the team that built the page. They have looked at it four hundred times.

Attention ratioThings competing with the one action.
Form frictionWhat is asked, and when.
Message matchWhether the page answers the ad.
Cognitive loadWork the reader is made to do.
Trust signalsClaimed versus evidenced.
Information scentWhether the next step is obvious.
Effort framingHow big the commitment feels.
Mobile behaviorWhat the layout does at thumb size.
Visual hierarchyWhat the eye lands on first.

How it works

Part engine. Part human.

The engine reads a page against thousands of studies in seconds. No person could do that.

Knowing which of them matters to your buyer is judgment. No machine could do that.

Hi, I’m Steinar!

Driving experimentation to maximize trials and demos for software companies such as Tableau, GoDaddy and Microsoft is what I have spent 15+ years doing. Hundreds of tests later. Thousands of pages studied. I built Pickle Octopus to distill that knowledge into a system. You work directly with me.

Work with me

What I do. What it costs.

I design new versions of your highest‑traffic landing pages and test them against what you have now.

15%+My impact on conversion rate at four billion‑dollar software companies.
$10,000A flat monthly rate, the same whatever the size of the company.
No lock‑inNo contract. You are free to stop working with me at any time.

So what would 15% be worth to you?

People who sign up in a month

What one of them is worth to you

What 15% more sign-ups would be worth, every month

$90,000

What I cost, every month

$10,000

That’s $1,080,000 a year.

But first things first, see what the engine surfaces.